Oh, and that they haven’t for a few years and that they forgot to tell us.
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Google went on record recently to say that they don't use rel=next and rel=prev when crawling a site. Make sure your pages have rel=next and rel=prev (despite what Google says) Get the chains fixed to allow that to happen. You want to make your internal links as strong as possible. The link equity will be diluted with every extra redirect Google has to follow. Internal links that are part of a redirect chain are not particularly a problem for usability (the user always ends up at the destination URL) but can be problematic for SEO. Keep an eye out for these in your research. Nofollow tags prevent Google from distributing link value, or equity (I refuse to call it 'link juice') from the linking page to the linked page. Here’s a few tips and tricks for ensuring your internal links are giving you maximum value: Internal links are important for usability and keeping people on your site. Common internal linking issuesīoth internal links and backlinks can affect the ranking of your site. Google is smart, but it’s far from perfect. Send Google the signals you want it to pick up. Push the publish button and then edit older content by adding fresh internal links to your new page. So don't just press the publish button and hope for the best. Internal links tell Google “hey, this page is important. Say you have a piece of new content that you believe will do well - or is particularly important to your business or SEO strategy. While search engines - particularly Google - are good at finding new content fast, it doesn’t mean that content’s going to rank right away. Through deliberate and smart internal linking, you can help the pages that you want to rank higher… well, rank higher. If you've read Maret's post on topic clusters, you'll understand the importance of using content structure and internal linking to build themes and contextual flow between them. Search engines use the position of the link, the number of internal links, and the anchor text of those links, to help them understand what a given page is about and how important particular pages might be in the overall structure of the site. So why is internal linking good for SEO? 1. It should also be noted that creating and optimising internal links is one of the easiest things you can do on your site to help with indexing and ranking. Internal linking is up there as one of the most important. Many factors go into how search engines crawl, index and rank websites.
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Why is internal linking important for SEO?
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Implementation methods for internal link optimisationĪt its simplest, an internal link is a link from one page on your website to another webpage on your site.Presenting internal link optimisation opportunities to clients.
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Why is internal linking important for SEO?.This guide looks at why internal linking is important for SEO, what you need to consider when developing an internal linking strategy, then goes on to demonstrate some of the techniques you can use to optimise your own internal links. So it begs the question, why don't we focus on it more than we do?
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Internal links are often an element of websites that we can take full control of, and internal link optimisation can often have a significant impact on rankings. In the fast-moving world of SEO, sometimes fundamentals get forgotten.